Saturday, 11 August 2007

Press advertising

At Triggers, we can go much further than just producing a quality photograph. If you want us to, we can put the whole campaign together from start to finish. Triggers Response, our sister trading company, provides marketing consultancy and creative services to small and medium sized companies. As we see it, photography is an integral part of the creative process and whilst it can be commissioned in isolation, sometimes it's better to involve us from the outset so that we can approach the brief holistically.

You could say it's about looking at the bigger picture, not just the actual photograph.

The advertisement below for Big Metal is a good example of what we mean. Big Metal are one of the biggest wholesalers in costume jewellery today and supply to major high street retailers across the UK. They happen to be one of our longest-serving clients and regularly approach us whenever they need high-end product photography or help putting together an advertising campaign.

In this particular example, they asked us to develop a press ad which would help drive footfall to their stand at the Pure fashion trade show in Olympia. The advertisement was to feature on the back cover of the official programme so it was important it presented the jewellery in a favourable light whilst reaffirming the brand's price competitiveness in the market place. Not only did we develop the beautiful photography but we also devised the conceptual idea behind the ad, the copy and art direction and the final design.

It turns out this was the most successful trade show Big Metal have ever had in over 10 years of trading. What a funky coincidence!

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